Laetus Life Consulting

Brick-and-mortar stores are defined as storefronts where the owner of the store displays and showcases their range of products as demonstrations. If a person is interested in buying a specific product, they place an order with the brick-and-mortar store – choosing between different options that are available for that specific product. In South Africa, we […]

Whether we like to admit it or not, social media platforms are taking over the world at a drastic pace. Not only do we see an increase in adults using social media, but also the new generation that tends to spend more time on a screen – watching TikTok and YouTube videos. We can go

With 2023 in full swing, your business can benefit from investing in your website’s organic rankings on Google. What does organic ranking refer to? Basically, the organic position where your website ranks for relevant search terms when someone uses Google to find what they are looking for. Today, we will talk about various elements that

We live in a world where ease of access is commonly misinterpreted as “the better option” when it comes to web development, content writing, and image/video editing. An excellent example is people using ChatGPT to write their academic essays and website copy; completely ignoring the fact that ChatGPT is a simple chat bot. With regards

Information Technology has become one of the most leaned-upon industries – with various forms of hardware and software to assist us in our professions and personal lives. Today, we live in a world where most people need a computer to do their job, and use personal computers to search the internet and connect on social

Performance Max, or PMAX, is a brand-new digital marketing campaign type that gives advertisers access to all of their Google Ads inventory through a single, goal-based, campaign. This type of campaign acts as a complementary addition to your current keyword-based Search campaign to assist your campaign to find more converting customers across Google’s channels –

It is a new year and the time is right to consider your business’s marketing strategy for 2023. Marketing plays a pivotal role in the continuation of businesses and brands around the world. Without any marketing, nobody can find your business or know about your brand. Digital marketing offers one of the most effective marketing

We live in a time where we can buy anything online and/or use Google to answer any questions that we have. Because of the way that we have integrated Google and the internet as part of our daily lives, it has become crucial to consider website maintenance when running a business. Having a website is

Google Ads is an online advertising platform that is powered by Google – not only for their search engine, but also for websites that have dedicated Google ad space. The Google Display Network incorporates display ads that show up on other websites in the form of text, banner, and image ads, while Google Search ads

So, your business is expanding, and you need a website. How and where do you start? The first thing is to get yourself an appropriate domain and find a reliable hosting company for your website. Today, we will discuss the importance of a reliable web hosting company and their function that keeps your website working.