Laetus Life Consulting

Google is one of the most frequently used search engines in the world. Their latest addition adds Google Gemini 2.0 to the mix, in the form of “AI Overview”. Since Gemini is still in a developmental phase, Google adds a disclaimer at the bottom of the AI Overview results – stating that “Generative AI is […]

There are many feasible reasons for your business to have a website. In fact, it has become a necessity for modern-day businesses. A website for your business can establish an online presence. It can also have important information about your business, such as products, services, and details about your brand. Finally, your website can be

How do we know that we can trust a product or service that is being advertised online? Well, the answer is simple: read the reviews and testimonials before buying. Both are sources of direct feedback from a customer’s perspective. These sources are unfiltered and uncensored, especially on social media. However, there are subtle differences between

With 2025 kicking into gear, businesses are looking for new and exciting opportunities that might be on the horizon. Such opportunities will not simply materialise out of thin air, as it will require hard work and dedication to reach new levels within your industry. Luckily, when it comes to online marketing, your business can thrive

With 2024 coming to an end (finally), we are going to take this opportunity and look back at some of the most viral social media moments throughout a year in which so many things happened. It is always good to reminisce about a year as it draws to an end, highlighting some of the most

When your business runs an online marketing campaign, it is important to have an expert in your corner who can report on crucial analytics. These analytics can shape the direction in which your Google Ads campaign, website content, and social media ad campaign should take. The role of analytics should not be underestimated either, as

The world of digital marketing is constantly evolving. The latest addition comes in the form of large language modules (LLMs) and software programmes that are written to utilise a variety of machine learning algorithms for better results. Most people refer to LLMs and machine learning software as AI, which is inaccurate, but used as a

We live in a world where businesses need to engage their target audience on various digital platforms. Since everyone is glued to their screens, it only makes sense to run digital marketing campaigns and ads on platforms with an abundance of users. Meeting your audience where they spend their time becomes a no-brainer in your

There are many prime examples in today’s digital landscape of generative AI and LLM modules that are being used for digital marketing purposes. Most LLM modules are not yet up to scratch and require more development to reach a point of efficient application and function for marketing agencies. However, there are some automated tools that

Why is it important to approach B2B marketing differently than you would approach B2C marketing? Isn’t there a solution that can work for both instead? These are valid and important questions to ask when your business wants to run successful marketing campaigns that can reach their specific goals. How do we define B2B and B2C