Laetus Life Consulting

It Is Necessary to Reinvest in Your Business’s Marketing Efforts During a Difficult Economy

The world is facing an economic challenge amid dealing with large-scale wars that could potentially lead to World War III, according to various analysts. The economic crisis will come in the form of yet another recession, according to experts – a mere 15 years after the economic recession in 2009. Times are tough for businesses

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The Role of Keywords in My Digital Marketing Strategy

Keywords play a definitive role when it comes to your digital marketing strategy. Digital marketing agencies normally ask their prospective clients for a keyword list of potential keywords and search terms that are relevant to their business. This gives the agency a good understanding of your business, the industry that you operate in, your target

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The Basics of e-Commerce

Electronic commerce, or e-Commerce for short, has become an undeniably successful part of modern businesses – allowing internet users to directly purchase products from their website. In South Africa, Takealot is one of the most successful e-Commerce businesses. Today, we are doing a deep dive into e-Commerce to answer a couple of crucial questions for

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