Laetus Life Consulting

You sit in front of your desktop PC and start browsing the internet – in search of a perfect gift for your upcoming anniversary. You want to surprise your partner with something special and meaningful, without breaking the budget. So, where do you start looking? Google. Your brain floods with ideas and your fingers struggle […]

When it comes to lead generation, there are certain roles that fall on the marketing agency’s shoulders, while other roles must be filled by the advertising business/client. These roles must be understood by both parties to ensure a successful Google Ads campaign. Marketing agencies have industry experts who can set up and manage your Google

Google is one of the most frequently used search engines in the world. Their latest addition adds Google Gemini 2.0 to the mix, in the form of “AI Overview”. Since Gemini is still in a developmental phase, Google adds a disclaimer at the bottom of the AI Overview results – stating that “Generative AI is

There are many feasible reasons for your business to have a website. In fact, it has become a necessity for modern-day businesses. A website for your business can establish an online presence. It can also have important information about your business, such as products, services, and details about your brand. Finally, your website can be

How do we know that we can trust a product or service that is being advertised online? Well, the answer is simple: read the reviews and testimonials before buying. Both are sources of direct feedback from a customer’s perspective. These sources are unfiltered and uncensored, especially on social media. However, there are subtle differences between

With 2025 kicking into gear, businesses are looking for new and exciting opportunities that might be on the horizon. Such opportunities will not simply materialise out of thin air, as it will require hard work and dedication to reach new levels within your industry. Luckily, when it comes to online marketing, your business can thrive

With 2024 coming to an end (finally), we are going to take this opportunity and look back at some of the most viral social media moments throughout a year in which so many things happened. It is always good to reminisce about a year as it draws to an end, highlighting some of the most

When your business runs an online marketing campaign, it is important to have an expert in your corner who can report on crucial analytics. These analytics can shape the direction in which your Google Ads campaign, website content, and social media ad campaign should take. The role of analytics should not be underestimated either, as

The world of digital marketing is constantly evolving. The latest addition comes in the form of large language modules (LLMs) and software programmes that are written to utilise a variety of machine learning algorithms for better results. Most people refer to LLMs and machine learning software as AI, which is inaccurate, but used as a

We live in a world where businesses need to engage their target audience on various digital platforms. Since everyone is glued to their screens, it only makes sense to run digital marketing campaigns and ads on platforms with an abundance of users. Meeting your audience where they spend their time becomes a no-brainer in your