If your business has a website, it is crucial to maintain your website to get the most out of it. Think of your website as your digital storefront or information hub – constantly needing content updates, backend updates, and search engine optimisation (SEO) updates to keep it relevant. Today, we discuss the importance of website …
Electronic commerce, or e-Commerce for short, has become an undeniably successful part of modern businesses – allowing internet users to directly purchase products from their website. In South Africa, Takealot is one of the most successful e-Commerce businesses. Today, we are doing a deep dive into e-Commerce to answer a couple of crucial questions for …
Brick-and-mortar stores are defined as storefronts where the owner of the store displays and showcases their range of products as demonstrations. If a person is interested in buying a specific product, they place an order with the brick-and-mortar store – choosing between different options that are available for that specific product. In South Africa, we …
Should Your Brick-and-Mortar Store Have a Website? Read More »
Whether we like to admit it or not, social media platforms are taking over the world at a drastic pace. Not only do we see an increase in adults using social media, but also the new generation that tends to spend more time on a screen – watching TikTok and YouTube videos. We can go …
Why a Social Media Presence is Important for Your Business Read More »
With 2023 in full swing, your business can benefit from investing in your website’s organic rankings on Google. What does organic ranking refer to? Basically, the organic position where your website ranks for relevant search terms when someone uses Google to find what they are looking for. Today, we will talk about various elements that …
How Do I Get My Business on the Front Page of Google? Read More »
We live in a world where ease of access is commonly misinterpreted as “the better option” when it comes to web development, content writing, and image/video editing. An excellent example is people using ChatGPT to write their academic essays and website copy; completely ignoring the fact that ChatGPT is a simple chat bot. With regards …
Information Technology has become one of the most leaned-upon industries – with various forms of hardware and software to assist us in our professions and personal lives. Today, we live in a world where most people need a computer to do their job, and use personal computers to search the internet and connect on social …
Performance Max, or PMAX, is a brand-new digital marketing campaign type that gives advertisers access to all of their Google Ads inventory through a single, goal-based, campaign. This type of campaign acts as a complementary addition to your current keyword-based Search campaign to assist your campaign to find more converting customers across Google’s channels – …
It is a new year and the time is right to consider your business’s marketing strategy for 2023. Marketing plays a pivotal role in the continuation of businesses and brands around the world. Without any marketing, nobody can find your business or know about your brand. Digital marketing offers one of the most effective marketing …
We live in a time where we can buy anything online and/or use Google to answer any questions that we have. Because of the way that we have integrated Google and the internet as part of our daily lives, it has become crucial to consider website maintenance when running a business. Having a website is …
