Laetus Life Consulting

The Basics of e-Commerce

Electronic commerce, or e-Commerce for short, has become an undeniably successful part of modern businesses – allowing internet users to directly purchase products from their website. In South Africa, Takealot is one of the most successful e-Commerce businesses. Today, we are doing a deep dive into e-Commerce to answer a couple of crucial questions for …

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Should Your Brick-and-Mortar Store Have a Website?

Brick-and-mortar stores are defined as storefronts where the owner of the store displays and showcases their range of products as demonstrations. If a person is interested in buying a specific product, they place an order with the brick-and-mortar store – choosing between different options that are available for that specific product. In South Africa, we …

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The Basics and Benefits of PMAX Campaigns

Performance Max, or PMAX, is a brand-new digital marketing campaign type that gives advertisers access to all of their Google Ads inventory through a single, goal-based, campaign. This type of campaign acts as a complementary addition to your current keyword-based Search campaign to assist your campaign to find more converting customers across Google’s channels – …

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Start the Year Right

It is a new year and the time is right to consider your business’s marketing strategy for 2023. Marketing plays a pivotal role in the continuation of businesses and brands around the world. Without any marketing, nobody can find your business or know about your brand. Digital marketing offers one of the most effective marketing …

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