WordPress vs. Wix: Which One is Better?

We live in a world where ease of access is commonly misinterpreted as “the better option” when it comes to web development, content writing, and image/video editing. An excellent example is people using ChatGPT to write their academic essays and website copy; completely ignoring the fact that ChatGPT is a simple chat bot.

With regards to web development, there are 2 entities that can be used to build websites: WordPress and Wix. So, we ask the question: Which one is better?

A Quick Comparison

Wix is considered a basic website builder that allows users to create a website by using a user-friendly interface that is self-explanatory. WordPress, on the other hand, is a complete Content Management System (CMS) that requires a professional web developer, or someone with elementary CMS knowledge, to build and maintain a website.

In terms of website design and ease of use, Wix offers 800+ templates, AI-generated custom designs, and a beginner-friendly interface. WordPress offers 9 000+ free themes, a site editor for code-free theme edits, and a more extensive setup process that results in a less beginner-friendly dashboard. Wix offers a drag-and-drop webpage editor, while WordPress features a Gutenberg block editor and site editor that requires a basic knowledge and understanding of the CMS.

What Do the Experts Use?

Web developers and people who are in the digital marketing domain prefer WordPress over Wix because of several reasons. WordPress offers a plethora of useful plugins that are not available on Wix, and although Wix is the more user- and beginner-friendly option, it does not hold a candle to the capabilities and functionality of WordPress as a CMS.

Search Engine Optimisation (SEO) has been a useful online marketing tool for almost 15 years, with web developers being conscious of SEO-friendly elements when building a website from the ground up. Already-built websites can be optimised for SEO purposes as well. This is where WordPress pulls clear of Wix in terms of SEO capabilities and creating a website that is SEO-friendly.

Although you have the option to improve basic SEO from the Wix dashboard, WordPress allows you to improve advanced SEO features and control your website’s structure, with a plethora of SEO plugins that is available on the back end.

The Final Verdict

If you want to quickly patch a website together that looks professional, without the assistance or knowledge of a professional web developer, Wix is your answer. However, if you want a website that delivers proper e-Commerce functionality, can be more SEO-friendly, and can evolve and grow alongside your business, you need an expert who can build and develop a website using the world’s most popular CMS: WordPress.

The possibilities are endless with WordPress, while the basic functionality of Wix hits a wall quickly. Trust your experts to design and develop a website that is perfect for your business – considering SEO features, e-Commerce features, and content management capabilities for the foreseeable future.

Laetus Life Consulting can assist you in professional web development solutions, as well as an SEO foundation for your current website. We use WordPress as the CMS of choice when developing websites – ensuring that your website can reap the benefits of a professional CMS on its back end. Contact us today to enquire about how we can assist your business!

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