With 2023 in full swing, your business can benefit from investing in your website’s organic rankings on Google. What does organic ranking refer to? Basically, the organic position where your website ranks for relevant search terms when someone uses Google to find what they are looking for. Today, we will talk about various elements that can improve your website’s organic rankings and drive more traffic to your website!
It All Starts with SEO
Search engine optimisation, or SEO for short, unlocks a world of possibilities regarding all the elements of your website – how users interact with your website, how Google reads and crawls your website, and how Google ranks your website.
SEO covers a variety of crucial website elements – kicking off with an SEO foundation that ensures that your current website is aligned with the latest Google recommendations and crawler bot algorithms. This type of marketing strategy should be viewed as a long-term solution to work towards getting your website on the front page of a Google search results page.
SEO also includes content writing, as content is king regarding SEO and keyword targeting. In most instances, businesses are likely to rank on the front page of Google when someone googles their trade name. However, you want to rank on the first page for all your products/services as well. This is where monthly SEO copy can make a noticeable difference in your organic rankings.
Proper Research Leads to Better Results
Keyword research plays a huge role in SEO and copywriting – ensuring that the correct and most frequently used keywords are targeted to boost your organic rankings. When conducting keyword research, it is pivotal to trust your SEO expert and hear their thoughts on their list of suggested keywords for your SEO strategy.
In some cases, businesses will prefer certain keywords over others to push sales and force more people to see and buy their specific products/services. In the world of online marketing and SEO, this strategy could backfire and cause a sudden drop in campaign performance. It comes highly recommended to ride the digital waves and keep an ear on the ground to be informed about the latest trends and search terms and plan your strategy accordingly.
Trust Your SEO Expert
At Laetus Life Consulting, we offer SEO experts who can assist you to do proper keyword research and finalise a list of ideal keywords that fits your business, website, and products/services. We also offer expert copywriters who are informed about how to write SEO-friendly copy and target specific keywords with the intent to increase the rankings of your website when users google relevant search terms.
Once again, SEO should be viewed as a long-term strategy that will gradually increase your website’s organic rankings to work towards those coveted first-page spots. Laetus Life Consulting offers a comprehensive approach to SEO and online marketing that include copywriting, web development, social media marketing, and monthly reports. Therefore, you can have peace of mind that we are working hard to get your website to where you want it to be!
Please contact us today if you want to start with SEO and the process of getting your website on the first page of Google with us on your side!