Laetus Life Consulting

Above-the-line marketing channels offer businesses the means to cast a wide net and reach broad audiences to generate leads for their business. Such channels include billboards, television advertising, and running ads in printed media. Today, we will compare ATL marketing channels with Google Ads Marketing and discuss the differences, benefits, and adaptability of running a […]

Silly season is a term that relates to that time of the year when nothing is going on and the mainstream media would often focus on trivial and frivolous matters because of a mere lack of major news stories. For example, major sports are in silly season during off-season periods – which are normally during

Let’s face it – nobody wants a sea of ads when they open a webpage, link, or video on YouTube. According to recent statistics, internet users find ads to be intrusive, annoying, and disruptive, which creates a problem. In response to this problem, people are using various ad blockers to avoid the endless sea of

Digital marketing can be a difficult concept to fully understand, especially when you want to try it for the first time. There are several terms being thrown around in the world of digital marketing, such as “SEO”, “ad spend”, and “ad bidding”. These terms can cause confusion if someone is unfamiliar with how digital marketing

Business owners – the time has come to think outside the box and dominate your market with online marketing solutions from Laetus Life! The internet has turned the world of marketing on its head and has become a consumer-driven market where you should approach marketing on different levels and make it easy for your customers

There are several sides to running a successful business, especially in South Africa, that play pivotal roles for the continuation and growth of such a business. In South Africa, we have a vast and colourful entrepreneurial culture, resulting in several locally owned small, medium, and large businesses that are successful and have achieved trust in

Social media marketing is an excellent tool to market directly to your intended audience on social media platforms such as Facebook – one of the most popular platforms in South Africa. On Facebook, you can boost a post on your page’s timeline by applying money to that specific post and targeting a specific audience. In

COVID-19 had an undeniable impact on social media statistics over the past 2 years. During the lockdowns, people…

People underestimate the value of UX and design when it comes to web development. Today, we will discuss 4 crucial elements.

Today, we will look at some of the benefits and drawbacks of both internal and external digital marketing teams for your company.