The world of digital marketing is an ever-growing and rapidly evolving industry that sees constant updates, changes, and new implementations of various platforms, apps, and utilisations to get the most out of Google marketing services and search engine optimisation (SEO). Today, we take the time to look into the future and discuss what 2024 will […]
Keywords play a definitive role when it comes to your digital marketing strategy. Digital marketing agencies normally ask their prospective clients for a keyword list of potential keywords and search terms that are relevant to their business. This gives the agency a good understanding of your business, the industry that you operate in, your target
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Digital marketing agencies are marketing agencies that deliver online marketing solutions to their clients. Living in a world where most people have internet access, we see a constantly evolving landscape of digital marketers and platforms that can be used for marketing purposes. With today’s article, we answer a couple of crucial questions – questions that
If your business has a website, it is crucial to maintain your website to get the most out of it. Think of your website as your digital storefront or information hub – constantly needing content updates, backend updates, and search engine optimisation (SEO) updates to keep it relevant. Today, we discuss the importance of website
Electronic commerce, or e-Commerce for short, has become an undeniably successful part of modern businesses – allowing internet users to directly purchase products from their website. In South Africa, Takealot is one of the most successful e-Commerce businesses. Today, we are doing a deep dive into e-Commerce to answer a couple of crucial questions for
Brick-and-mortar stores are defined as storefronts where the owner of the store displays and showcases their range of products as demonstrations. If a person is interested in buying a specific product, they place an order with the brick-and-mortar store – choosing between different options that are available for that specific product. In South Africa, we
Should Your Brick-and-Mortar Store Have a Website? Read More »
Whether we like to admit it or not, social media platforms are taking over the world at a drastic pace. Not only do we see an increase in adults using social media, but also the new generation that tends to spend more time on a screen – watching TikTok and YouTube videos. We can go
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With 2023 in full swing, your business can benefit from investing in your website’s organic rankings on Google. What does organic ranking refer to? Basically, the organic position where your website ranks for relevant search terms when someone uses Google to find what they are looking for. Today, we will talk about various elements that
How Do I Get My Business on the Front Page of Google? Read More »
We live in a world where ease of access is commonly misinterpreted as “the better option” when it comes to web development, content writing, and image/video editing. An excellent example is people using ChatGPT to write their academic essays and website copy; completely ignoring the fact that ChatGPT is a simple chat bot. With regards
Information Technology has become one of the most leaned-upon industries – with various forms of hardware and software to assist us in our professions and personal lives. Today, we live in a world where most people need a computer to do their job, and use personal computers to search the internet and connect on social
