When it comes to digital marketing, there are 2 paths that your business can pursue – you can either hire a professional digital marketing agency or handle it in-house. Both options are feasible in their own rights, with their own set of pros and cons to consider. As a result, you should go for the option that best suits your business’s specific needs.
Doing It Yourself
If your business runs tight on budget, it might be best to attempt digital marketing yourself. However, if you do not currently employ a digital marketing expert, you need to put someone through training, which can be costly and time-consuming. On top of that, such a person must keep themselves in the loop on current Google algorithms, which can be difficult to comprehend for newcomers.
If you have the time to dedicate to proper training, there are several useful resources that can teach you the basics on various elements of digital marketing. These elements include SEO, Google Ads campaigns, and social media marketing to name a few. However, it can be truly difficult to master these elements and keep yourself up to date with constant algorithm updates.
Being a jack of all trades means that you are a master of none, which is where an agency can make a noticeable difference.
Hiring a Digital Marketing Agency
By hiring a digital marketing agency for your digital marketing needs, you will gain access to marketing professionals who can deliver optimal solutions for SEO foundations and monthly maintenance, social media marketing campaigns, and Google Ads campaigns. You will also have the benefit of digital marketing optimisation, with monthly reports to keep track of website performance, campaign performance, and suggestions from experts.
This option does not require intensive time investment on your end, as your marketing agency will take care of every element of your digital marketing strategy and campaigns. A marketing agency can compile a tailored package that includes the desired digital marketing elements that you want for your business. Most agencies can also assist with web development and website content management.
Optimising My Online Presence
When it comes to digital marketing, there are several factors that can work to the benefit of your business. These factors include social media platforms, Google search rankings, and the most important of them all: your website. Social media marketing allows you the chance to grow and expand your brand, while SEO can increase your website’s organic rankings on relevant search terms.
Both can synergise with a Google Ads campaign, or a PMAX campaign that offers a holistic solution and uses AI learning to allow our experts to optimise the performance and efficiency of such a campaign that spans over multiple platforms.
The Verdict
If you have the time and are open to learn new skills, you can try your hand at digital marketing in-house. However, if you cannot afford an intensive time investment and do not currently employ someone who can fill such a role, a digital marketing agency is always a feasible option.
Laetus Life Consulting can assist your business with web development, SEO, Google marketing solutions, social media marketing solutions, and website content – with experienced professionals in their respective fields to give you optimal results and an edge over your competitors.