The new year is upon us, and businesses are already hard at work with planning their marketing strategies for 2023. If your business is looking for a digital marketing company in Gauteng, Laetus Life Consulting is your all-encompassing answer! We can assist your business with SEO, Google Ads, social media marketing, and monthly reporting and maintenance solutions to give you a platform to reach your target audience online. Today, we talk about the impact of professional digital marketing and how it can grow your brand/business on digital platforms and websites.
People commonly underestimate the sheer volume in which people use Google daily in South Africa. Thousands of search enquiries are processed by Google every second – making it the most popular choice of search engine in the world. From a marketing perspective, Google can be utilised as a means for people to discover your business and grow your brand. Search engine optimisation, or SEO for short, aims to optimise your website to align it with current Google search algorithms; while Google Ads will give you the opportunity to run paid ads for your website.
The Benefits and Rewards of SEO
As a long-term marketing strategy, SEO is not only used to optimise your website for Google crawler bots, but also for website visitors. When people are directed to your website – whether through organic search ranking or Google Ads – you want them to find the necessary information about your product/service to lead them to convert, or in simpler terms, choose your product/service. SEO starts with a website foundation that also takes the content and user-friendly aspects into consideration. SEO also requires maintenance to keep your website in line with Google search algorithms, which are frequently updated.
The Function of Google Ads for My Business
Several businesses have e-Commerce websites where visitors can order directly online. With Google Ads serving as a useful platform, such websites can directly advertise their products and prices for the users to view in their Google search results. Google Ads can also be used for standard websites that offer information and contact details – with paid ads that show up in the “Sponsored” section of a Google search enquiry. With Laetus Life Consulting on your side, your business can benefit from both SEO and Google Ads solutions to establish and grow your business online.
Laetus Life Consulting is your answer to a professional digital marketing company in Gauteng. Please contact us today to enquire about our services and how we can assist your business with online marketing solutions and strategies for 2023.