With the beginning of a new year, there is a world of opportunity that lies ahead for your business. If you are considering Google marketing for your company in Gauteng throughout 2024, Laetus Life Consulting is your first choice! We offer a comprehensive approach to online marketing and can assist with various elements of Google marketing, as well as SEO, social media marketing, and web development. In this article, we discuss the potential that Google marketing can have for your business in 2024.
Online Below-the-Line Marketing
Below-the-line (BTL) marketing refers to targeted marketing and advertising strategies that only focus on specific target audiences and demographics. When using Google platforms for marketing purposes, you will have the means to target specific keywords, areas, age groups, and much more via the Google Ads platform.
This platform is integrated into Google Search and delivers targeted ad results on relevant keywords and search terms to ensure that your business can gain traction and generate leads accordingly. This concept also applies to Google’s other platforms, such as YouTube that delivers targeted video ad solutions.
When choosing Laetus Life Consulting as your online Google marketing company in Gauteng, you will receive monthly reports on the performance of your ad campaigns and suggestions on how we can optimise your campaign to increase performance and work towards specific goals. Monthly reporting also includes statistics on your website and its performance via SEO (search engine optimisation).
This gives you a wholistic picture of your online marketing endeavours and allows you to maximise your potential to a point where your website and online ad campaigns generate sufficient monthly leads and conversions.
Complement Your Google Ads Campaign with a PMAX Campaign
Performance Max (PMAX) campaigns are goal-based campaign types that are designed to complement a keyword-based Google Search campaign. This specific campaign type gives you access to your entire Google Ads inventory and is designed to increase your conversion rate by finding users who show intent and interest in products/services that relate to your business. This is done by utilising every Google advertising platform to cast a wide net and reel in new potential customers.
Laetus Life Consulting is your first choice when you need a professional Google marketing company in Gauteng! Feel free to browse our website for details on our available services and contact us today if you are interested in online marketing for your business in 2024. Start the new year on a positive note with Laetus Life Consulting on your side!