Online Marketing Solutions for Your Company in Pretoria
As the new year rolls in, businesses start to plan for what lies ahead in 2022. COVID-19 is still a determining factor in South Africa, and it is difficult to estimate what could happen in the new year, although everyone is optimistic about it at this point. With the developments over the past 2 years, we have seen a steady increase in people working from home, overall internet activity, and, most importantly, Google users in South Africa. Therefore, now is the ideal time for online marketing for your company in Pretoria.
Why Google?
Google is the most popular search engine in the world. In South Africa, the statistics show that there are thousands of Google searches on a daily basis, which means that your company can capitalise on online marketing solutions to promote your business and drive more traffic to your website to generate more leads and conversions. Google also offers a paid ad platform that covers display ads on Google search results, banner ads on other websites, and video ads on YouTube – the largest video-sharing platform in the world.
How Can My Company Benefit from Online Marketing Solutions?
Online marketing covers several aspects that include search engine optimisation (SEO), social media marketing, and paid ad campaigns. SEO is a long-term marketing solution that optimises your website in accordance with the latest google algorithms, with the purpose to drive more traffic to your website organically. Social media marketing focusses on social media platforms such as Facebook and Instagram. Google Ads offer several opportunities for paid ad placements for relevant keywords and search terms, putting the focus on BTL marketing solutions to directly target your intended audience online. As a result, your company can benefit from various aspects of online marketing to drive more people to your website and generate more business for you.
BTL Marketing in 2022
Below-the-line (BTL) marketing allows you to specifically target a demographic to which you want to promote your business. Google Ads and social media marketing are some of the most effective BTL marketing tools for companies in 2022. Google Ads allow you to target people in specific areas and age groups, along with targeting specific keywords and search terms to ensure that the intended audience will see your ads. Social media marketing allows you to market directly to your followers on social media platforms such as Facebook and Instagram, and also gives you the opportunity to reach a broader scope when your followers like and share your posts.
Laetus Life is your answer to a professional online marketing company in Pretoria. Whether you want to promote your business on Google, YouTube, or social media platforms, we can assist you to make the most of your ad campaigns in 2022. Contact us today for details and take the new year by the proverbial horns with us on your side.