Laetus Life Consulting

With 2024 coming to an end (finally), we are going to take this opportunity and look back at some of the most viral social media moments throughout a year in which so many things happened. It is always good to reminisce about a year as it draws to an end, highlighting some of the most […]

When your business runs an online marketing campaign, it is important to have an expert in your corner who can report on crucial analytics. These analytics can shape the direction in which your Google Ads campaign, website content, and social media ad campaign should take. The role of analytics should not be underestimated either, as

The world of digital marketing is constantly evolving. The latest addition comes in the form of large language modules (LLMs) and software programmes that are written to utilise a variety of machine learning algorithms for better results. Most people refer to LLMs and machine learning software as AI, which is inaccurate, but used as a

We live in a world where businesses need to engage their target audience on various digital platforms. Since everyone is glued to their screens, it only makes sense to run digital marketing campaigns and ads on platforms with an abundance of users. Meeting your audience where they spend their time becomes a no-brainer in your

There are many prime examples in today’s digital landscape of generative AI and LLM modules that are being used for digital marketing purposes. Most LLM modules are not yet up to scratch and require more development to reach a point of efficient application and function for marketing agencies. However, there are some automated tools that

Why is it important to approach B2B marketing differently than you would approach B2C marketing? Isn’t there a solution that can work for both instead? These are valid and important questions to ask when your business wants to run successful marketing campaigns that can reach their specific goals. How do we define B2B and B2C

A common question that most businesses ask, is: “Why should I pay an expert to build my business website when I can do it by using a variety of inexpensive/free online tools?”. With a variety of available online tools and platforms that can assist you with a website, how does these tools compare to an

When it comes to online marketing, it can be difficult to gain a solid grasp on stats that are important and actionable versus stats that carry little to no weight regarding the success of your online marketing efforts. In this article, we talk about the various marketing metrics and statistics that should be considered to

The world is facing an economic challenge amid dealing with large-scale wars that could potentially lead to World War III, according to various analysts. The economic crisis will come in the form of yet another recession, according to experts – a mere 15 years after the economic recession in 2009. Times are tough for businesses

When you run a business in today’s world, you simply cannot afford to miss out on the benefits of a strong digital presence. What is a digital presence? It’s your digital footprint that covers your website, social media accounts, and the like to allow internet users to enquire, shop, buy your products, and utilise your