With 2025 kicking into gear, businesses are looking for new and exciting opportunities that might be on the horizon. Such opportunities will not simply materialise out of thin air, as it will require hard work and dedication to reach new levels within your industry. Luckily, when it comes to online marketing, your business can thrive […]
How Social Media Advertising Can Benefit Your Business in the New Year Read More »
Search engine optimisation, or SEO for short, is one of the most underrated and undervalued types of online marketing today. However, it can drastically improve your website’s performance and organic search engine rankings over time, if done right. Laetus Life Consulting is a professional SEO Agency in Pretoria – geared and ready to elevate your
SEO Can Be the Difference Between a Good Website and a Great Website for Your Business Read More »
Social media platforms are dominating the internet when it comes to open communication between users, businesses, and public figures. For the most part, people use social media to post pictures and videos. These platforms are also used to inform people on current events and the latest developments from around the world. However, there is another
Why Your Business Should Consider Social Media Marketing in 2025 Read More »
With 2024 coming to an end (finally), we are going to take this opportunity and look back at some of the most viral social media moments throughout a year in which so many things happened. It is always good to reminisce about a year as it draws to an end, highlighting some of the most
Businesses in today’s world utilise websites to their advantage – giving their customers and clients a digital platform or gateway that can be used for a variety of functions. These functions include informing users about your products or services, answering frequently asked questions, and offering an eCommerce site that serves as a digital storefront. No
The Basics, Benefits, and Usefulness of SEO Marketing for Your Business Read More »
Social media platforms are used by billions of internet users from around the world, with a large amount of South Africans also using platforms such as Facebook, LinkedIn, and Instagram to only name a few examples. Therefore, as a business, it only makes sense to use these platforms for online marketing and advertising purposes. Laetus
When your business runs an online marketing campaign, it is important to have an expert in your corner who can report on crucial analytics. These analytics can shape the direction in which your Google Ads campaign, website content, and social media ad campaign should take. The role of analytics should not be underestimated either, as
The Role of Analytics in Shaping Marketing Strategies Read More »
Online marketing can prove to be a valuable and sustainable solution for businesses that want to expand their reach on various online platforms. As an SEO agency in Pretoria, Laetus Life Consulting can assist your business with web development, search engine optimisation, Google Ads campaigns, and social media marketing solutions. SEO is one of the
Reasons and Advantages of SEO Marketing for Your Business Read More »
There are many social media platforms that can be utilised to the benefit of your business when it comes to online marketing and advertising. These platforms allow different media formats as well – giving you the chance to advertise with video clips, display banners, images, and/or text ads. If you are looking for a social
Social Media Marketing: Valid Reasons to Consider It for Your Business in South Africa Read More »
The world of digital marketing is constantly evolving. The latest addition comes in the form of large language modules (LLMs) and software programmes that are written to utilise a variety of machine learning algorithms for better results. Most people refer to LLMs and machine learning software as AI, which is inaccurate, but used as a
