When you need a digital marketing company in Pretoria for your business, Laetus Life Consulting is your all-inclusive solution! We offer experts in SEO, Google Ads, and social media; and can also assist with web development solutions for your business. With monthly reports on your online campaigns, you can stay up to date on the performance of your Google Ads campaigns, social media campaigns, and keyword rankings for your website. Today, we look at various digital marketing solutions and their specific benefits.
Google Ads – A Short-Term Marketing Solution
As a digital marketing company in Pretoria, Laetus Life Consulting can set up, manage, and optimise a Google Ads campaign for your business. This method of online marketing is a short-term solution – targeting specific search terms and keywords to display your ad in the “sponsored” section on the Google results page. These ads can be changed with short turn-around times and are ideal for holiday seasons and special promotions.
A Google Ads campaign can also be a long-term solution. If you want to run an extended Google Ads campaign, machine learning will assist in optimising your ads to get more traction and eventually lead to more clicks on your ads.
Search Engine Optimisation – A Long-Term Marketing Solution
It is crucial to have a website for your business in today’s digital age. Search engine optimisation (SEO) is a long-term online marketing strategy that optimises your website for Google crawler bots to identify the content on your website more easily and associate the content with relevant keywords. This process also involves website maintenance to ensure that your website adheres to the latest Google search algorithms. The purpose of SEO is to drive traffic to your website organically – generating leads with high organic rankings.
Social Media Marketing – Your Direct Feed to Your Customers
Various social media platforms can be utilised by companies to have a direct feed to their customers and get feedback on their products/services. Our digital marketing company in Pretoria offers experts in the field of social media marketing – ready to put together an engaging campaign to expand your reach on social media platforms such as Facebook.
When you need a digital marketing company in Pretoria, Laetus Life Consulting can take care of all your digital marketing needs! Please contact us today if you have any enquiries about our digital marketing solutions or browse our website for details. Take control of your digital presence in 2023 with Laetus Life Consulting on your side!