Lockdown is in full affect in South Africa. As a result, many businesses are forced to close down during this time, as there are no customers walking through the doors. However, it isn’t all bad news.
The internet is still working, which means that everyone is still connected and able to communicate. Many business models have online solutions to serve their customers on a digital platform.
If your business is not online yet, the time has come to start taking advantage of the internet and build your online presence to reach your target audience while we are facing lockdown.
How Do I Reach My Audience?
Innovation and creativity are both key elements for a successful business. In most cases, businesses are built around supply and demand, where the product or service would address a specific demand. However, during this time of lockdown, most of the demand cannot be met through conventional methods. Luckily, the internet offers a multitude of platforms that can be a way for your business to reach your audience and build your business online.
Which Platforms Can I Use?
YouTube has become one of the most frequently visited online platforms around the world. Many businesses utilise this platform as a means to deliver their services digitally. Other platforms such as Twitch and Mixer are also rapidly evolving into streaming platforms for businesses, breaking the chains of being exclusively for gamers and gaming. Podcasts are gaining popularity in South Africa by the minute. At the end of the day, you want to bring out the very best that your business can offer through suitable media. Now is the time to think outside the proverbial box and create something new and exciting for your audience.
How Can I Create Something from Scratch?
Knowledge is power, innovation is fuel, and determination gets you over the finish line. Let’s say that you run a health and fitness studio and are currently sitting at home without anyone able to come to your studio for classes. Time to pick up a camera and start streaming your classes to the digital world. Platforms such as YouTube and Twitch can be ideal solutions for your clients to interact with you while having a video feed to follow you during the class. Such a concept can apply to many forms of businesses during these trying times of isolation.
If you want to establish an online presence for your business, or want to improve on your current online marketing, Laetus Life Consulting is your partner.
Our business solutions can assist you through the Covid-19 lockdown to reach your target audience on the internet as opposed to a conventional storefront. Take advantage of the internet for your business today!
Don\’t wait any longer. Let us help you get through this trying time.
