When your business considers online marketing, Laetus Life Consulting is your comprehensive solution in Pretoria! As an SEO agency in Pretoria, we can assist with a variety of online marketing solutions that includes social media marketing, web development, and Google Ads campaign setup and management to only name a few examples. In this article, we talk about SEO, why your business should consider SEO marketing solutions, and how SEO can assist with driving organic traffic to your website.
What is SEO?
Search engine optimisation (SEO) is a long-term online marketing strategy that optimises your business’s website to align it with current Google algorithms. This process starts with an initial SEO foundation that analyses and optimises current website content, user experience, and other crucial elements of your website. Once the foundation is complete, monthly SEO maintenance can ensure that your website stays aligned with the everchanging algorithms of Google crawler bots and search engine metrics. The purpose of SEO on your website is to ensure that Google and other search engines can get a clear indication of your website content and index it accordingly.
Why Should My Business Consider SEO?
Google is one of the busiest digital platforms in South Africa, with thousands of Google searches happening every second. If someone googles a relevant keyword or search term that pertains to your business, products, or services, you want your business to rank as high as it can possibly rank. With Google Ads, your website can rank in the “Sponsored” section. However, with SEO, it is all about organic rankings – where you don’t have to pay for your website to show up on relevant search terms. Therefore, SEO should be considered a long-term process that pays off when your organic rankings improve.
Corresponding Online Marketing Services
As an SEO agency in Pretoria, we offer corresponding online marketing services that complement SEO campaigns. If you have an e-Commerce website, Google can index your products and vital information about your products directly on the search results page via Google Merchant. We also offer professional web development solutions to ensure that you have the ideal website for your business. Our social media team can drive your social media accounts and ad campaigns as well.
Laetus Life Consulting is your first choice in an SEO agency in Pretoria. Feel free to browse our website for details on our available services and contact us directly if you have any questions on how we can assist your business.