There are several sides to running a successful business, especially in South Africa, that play pivotal roles for the continuation and growth of such a business. In South Africa, we have a vast and colourful entrepreneurial culture, resulting in several locally owned small, medium, and large businesses that are successful and have achieved trust in their customers and brand. How did they achieve these feats?
Marketing – An Investment, Not an Expense
Marketing is one of the most effective ways to establish and grow your brand, reach your target audience, and promote products/services to a broad audience. There are several marketing methods, split into 2 common denominators – above-the-line and below-the-line marketing. Online marketing is one of the newer methods of below-the-line marketing, utilising online platforms to reach internet users.
If you look at some of the world’s most famous brands, you can track their success over time and find that it is directly correlated to their approach to marketing as an investment opportunity rather than a monthly expense. The whole point of marketing is to let your target audience know who you are and what your brand represents. This principle can establish trust in a brand and ensure that people can recognise your brand.
You can ask almost anybody on Earth about a brand that comes to mind when it comes to specific products that they like or prefer, and they would give you a definitive answer. An excellent example of this is Coca-Cola, or more commonly referred to as Coke. They achieved this level of brand recognition and brand conviction through investing heavily in marketing and making the most of marketing opportunities whenever they could.
Online Marketing – Optimising My Website
Although businesses might not see the value of investing in online marketing at first glance, statistics show that businesses that utilise platforms such as Google Ads and invest in SEO are likely to drastically increase their reach in terms of marketing, and in direct comparison to more traditional marketing strategies.
Search engine optimisation (SEO) is a long-term online marketing strategy that optimises your website in relation to the current and latest Google search algorithms. This method requires constant maintenance as well to ensure that your website stays aligned with Google’s algorithms as they are updated. The purpose of SEO is to build organic search ranking so that when someone googles a relative search term, your website pops up on their results.
What About Google Ads?
Google Ads delivers a platform for businesses to invest in online marketing ads – offering a wide range of ad types and ways to go about advertising your business online. Google Ads includes standard search ads, display ads, Gmail ads, YouTube video ads, and online shopping ads to give businesses the means to run ad campaigns in accordance with their allocated budgets and preferences. This is where Laetus Life comes into the picture!
Your Experts in Online Marketing Solutions
If you want to expand your brand and online reach, Laetus Life Consulting has you covered!
We can assist your business with online marketing solutions and ensure that you make the most of your website and social media platforms with our experts on your side.
Contact us today to find out more about how we can help you to invest in online marketing solutions for your company!
