When you run a business in today’s world, you simply cannot afford to miss out on the benefits of a strong digital presence.
What is a digital presence? It’s your digital footprint that covers your website, social media accounts, and the like to allow internet users to enquire, shop, buy your products, and utilise your services online.
How Do I Establish a Digital Presence?
A website is always a necessary and solid starting point for any business.
Whether you already have a website or need to develop one from scratch, your website gives you credibility and allows internet users to get more info on your products, services, and business. Your website can be useful in a variety of ways – especially when implementing eCommerce elements that allow users to make purchases directly on your website. This transforms your website into a digital storefront for users to make purchases from the comfort of their personal devices.
What About Social Media?
Social media will give your business even more credibility with constant posts and updates.
There are millions of users on social media platforms every day. As with Google, these platforms can work to the benefit of your business. By having social media accounts for your business, you can establish a direct line of communication between your business and your customers/followers. Their direct feedback can assist you to achieve ultimate customer satisfaction and brand conviction as well. You can use your social media accounts to post regular updates, promote new products, and post important announcements.
Where Does Google Fit into The Picture?
Google is the primary source of establishing your digital presence.
Now that you have a website and social media accounts, your journey to establishing a digital presence is just beginning. By implementing an SEO foundation on your website, you will align your website with the latest Google crawler bot algorithms – ensuring that your website can be indexed and ranked on relevant search terms.
You can also run a Google Ads campaign, with PMAX campaigns becoming ever more popular. A PMAX campaign delivers a solution to use smart targeting across all Google platforms. This includes email marketing, YouTube, display marketing, search, and many more platforms that display Google ads. With the assistance of AI learning, your PMAX campaign will give you the means to establish and grow your business and brand accordingly.
Where Do I Start?
You start by choosing an online marketing agency that will give you access to everything that you need to establish a strong digital presence.
Laetus Life Consulting is your answer to a holistic approach to digital marketing. We can assist your business with web development, SEO implementation and monthly maintenance, social media marketing solutions, and Google Ads setup and management solutions. We also offer monthly reporting meetings to keep you in the loop on the performance of your website and ad campaigns on Google and social media platforms.
If you want to take the next step with your business, digital marketing can get you there! Contact us today and let us give your business the wind beneath your wings to reach new heights in 2024.
