When your business runs an online marketing campaign, it is important to have an expert in your corner who can report on crucial analytics. These analytics can shape the direction in which your Google Ads campaign, website content, and social media ad campaign should take. The role of analytics should not be underestimated either, as it can give you the means to reach more people with your current online marketing strategies and campaigns.
There are various types of analytics to consider as well. Therefore, if you choose Laetus Life Consulting as your online marketing agency, we have monthly reporting meetings to discuss these analytics with you. We also send you monthly reports that you can peruse to analyse the performance of your current campaigns and strategies. Let’s talk about the various types of analytics that can shape your online marketing strategies.
3 Types of Analytics
- Descriptive Analytics
Descriptive analytics refer to collected data over a past month or specified period. This type of analytics will give you insight to the performance and user patterns – allowing you to identify trends and elements of your campaigns that can be improved/altered for better overall performance in the future. It also allows you to analyse the performance of specific campaigns that have run their course.
- Predictive Analytics
Based on the descriptive analytics, predictive analytics will allow you to forecast future trends and user behaviours when interacting with your online ads, website, and social media ads. There are various tools and algorithms that can help you with predictive analytics. As a result, you can make educated guesses on future interactions with your campaigns and alter your ads accordingly. It also allows you to make decisions based on data, as opposed to hunches.
- Prescriptive Analytics
Prescriptive analytics will give you actionable data that can be used for optimising your current ad campaigns and website content. It can also be used for new strategies and approaches for upcoming ad campaigns. This type of analytics allows us to come up with a smart and informative strategy for the foreseeable future – based on both descriptive and predictive analytics that inform prescriptive analytics on the best way moving forward for your online ad campaigns.
Key Elements to Reporting and Analytic Data
Relevant keywords and search terms form the key elements that are used to build your ad campaigns. Whether you run an SEO campaign, a Google Ads campaign, or a social media ad campaign, you want to target users who will show interest in your brand, products, and/or services. By identifying relevant keywords and search terms that are not broad, but specific, you will get the most out of these campaigns for your business.
Our experts can suggest and compile online marketing strategies that are based on the specific outcomes that you want from your online marketing endeavours. Whether it is a once-off campaign or a long-term SEO strategy, Laetus Life Consulting is your answer in South Africa.
Not only can we provide your business with professional online marketing solutions, but you can also expect professional reporting and marketing strategy solutions from us. If you want your business to reach its potential online, trust our services to give your website and online ad campaigns its full potential to grow your brand, reach new users, and optimise your strategies for the foreseeable future.
