We live in a day and age where most businesses already utilise Google Ads to drive traffic to their websites – creating leads and conversions that can be tracked and measured. If your business wants to try Google Ads, Laetus Life Consulting is your definitive choice in a professional Google advertising company in Gauteng.
The fundamentals of Google advertising start with the origins of this specific type of online advertising solution. Today, we briefly discuss where it all started and how it evolved into the undeniable force that it is today.
A Brief History of Google Advertising
- Launched in the Year 2000: The internet was relatively new during the whole Y2K period in South Africa. Not everyone had access to a modem that allows you to connect to this world-wide network. Google was already around back then, although they weren’t the first and most common search engine at the time. Google launched AdWords in 2000 – with the initial setup and management of ad campaigns being handled by Google themselves.
- Introduced Self-Service in 2005: After 5 years, Google decided to introduce a self-service portal for small and medium business enterprises (SMBEs) that want to set up and manage their own campaigns. Back then, businesses could not employ a Google advertising company in Gauteng – not because of a lack of interest, but simply because of the mere fact that such companies did not yet exist in the same capacity as they do today.
- Acquired DoubleClick in 2007: Google acquired DoubleClick in 2007 – incorporating DoubleClick’s advanced ad-serving technology to enhance AdWords. This was the beginning of Google turning into the global powerhouse that it is today. This acquisition brought along controversy as well, which contributed to both the DoubleClick and AdWords brands being retired in 2018.
- Simplification in 2018: Google renamed their core product to Google Ads in 2018. This transformed into a multi-platform advertising solution for businesses – providing access to Google Search, YouTube, and the Google Play app store. It also covers AdSense website publisher partners to create an all-encompassing network that is known as the Google Search Network for text-based ads and the Google Display Network for multimedia ads. So, here we are, in an age where businesses simply cannot afford to ignore the plethora of advantages of advertising via Google Ads.
Laetus Life Consulting is your first choice when it comes to a professional Google advertising company in Gauteng. Please browse our website if you want details on our available services and solutions and contact us today if your business is interested.
