Search engine optimisation (SEO) plays a crucial role for businesses in this modern and digital age where people utilise the internet for almost anything. When you need SEO experts in Gauteng, Laetus Life Consulting is your answer – offering a complete and professional approach to digital marketing. Today, we will focus on SEO and the benefits that your website can reap from this long-term strategy.
How Google Sees My Website
Google – the world’s largest and most frequently used search engine – processes several thousand search terms every second, which speaks to the astonishing amount of user volumes on this platform. Google’s search engine utilises crawler bots to identify, or “read”, content on websites, which allows the search engine to match a specific search term with the most relevant results and display them in order of relevance.
The concept of SEO is to optimise your company’s website with the latest algorithms of Google’s crawler bots. Therefore, your website will rank organically when someone googles a relevant search term, as opposed to paying for an ad. Furthermore, SEO maintenance will ensure that your website keeps up to date with Google’s latest algorithms and push your organic rankings higher towards the coveted first page results. With a high ranking, you will drive more traffic to your website!
How Customers See My Website
When a user browses your website, there are several key elements that could either lead that user to a “conversion” or drive them away to another website. In Gauteng, internet speeds have reached a point where users do not expect to wait for a website to load anymore. Most of Gauteng’s internet users also use mobile devices to browse the internet. As a company, you want the users on your website to generate business, which will happen if the users can easily find what they are looking for.
User experience is a crucial element of your company’s website. SEO considers various elements of the overall user experience – taking load times, bounce rates, and website content into consideration to bring out the best in your website. Analytics tracking allows us to track events on your website and put together monthly reports on the performance of keyword rankings, overall user activity, and conversions.
When you want to make the most of your company’s website and other online platforms, Laetus Life Consulting is your answer in Gauteng! We can assist your business with SEO solutions as part of our wholistic approach to digital marketing. We can also assist with Google Ads campaigns and social media marketing. Please contact us today with any enquiries on digital marketing solutions!