Your Solution to SEO and Online Marketing in Pretoria
If you are looking for a business partner that can provide professional SEO and online marketing solutions, Laetus Life is your answer. We can assist with setting up your website to perform at its best potential regarding SEO elements, targeting relevant keywords to generate organic traffic being driven to the website. We can also assist with Google Ads, social media marketing, and growing your brand and online presence. Today, we are putting the focus on SEO and why you should consider it for your business.
What is SEO?
SEO is an abbreviation for Search Engine Optimisation. SEO can be considered an essential element of a website that wants to generate leads and conversions for a business. By optimising your website for search engines such as Google, the website will start to organically rank on search engine results, working towards the “front page” for specific search terms by targeting those keywords and optimising your website for crawler bots from such search engines. We offer specialists in the domain of SEO and online marketing that can elevate your company through your website and online presence.
How Does SEO Work?
People consistently underestimate the sheer amount of Googling that happens throughout a regular day. Pretoria is the administrative capital of South Africa, featuring a rich and vibrant selection of local and international businesses settled in and around the metropolitan. As a result, if you need something in Pretoria, Johannesburg, or the surrounding areas, you can find it on Google. This is where SEO makes a noticeable difference for companies that have optimised websites.
Say, for instance, you are looking for used car parts in Pretoria, you are likely to Google something like “used car parts Pretoria”, expecting businesses that sell used car parts in the area to pop up in your search results. Once you Googled this term, Google will display the top-ranked results in accordance with your search term, with the top results displayed on the first page, also referred to as the front page, along with paid Google Ads that are relevant to the search term.
A fully optimised website will eventually rank on the front page, driving traffic to the website organically as opposed to using paid ads. With an optimised website, you give search engines, such as Google, the ability to fully comprehend the content on the website and evaluate the relevance regarding targeted search terms. The best part is that these statistics can be tracked with Google Analytics, and we can deliver monthly reports on the performance of your optimised website to maintain SEO standards and determine current and future marketing strategies that will lead to conversions for your company.
Choose Laetus Life today for all your SEO and online marketing needs. Please contact us with any enquiries on how we can assist your company.