Social media platforms offer advertisers a variety of useful tools and measuring systems – making it a smart choice for businesses to employ a professional social media marketing agency in Pretoria. However, it has been a long and arduous journey for social media platforms to reach their respective levels of popularity and user numbers that they have today.
In most instances, internet users would default to platforms such as YouTube and X (formerly Twitter) for updates on current events, sports news, and a variety of channels and brands that they follow. In South Africa, platforms such as Facebook are still popular, although international user numbers and popularity are dwindling. Today, we briefly discuss the history of social media marketing and how this type of advertising evolved into a more-than-feasible option for businesses and brands around the world.
Where It All Started
- The Early Days of Social Media Marketing (early 2000s): Back then, there wasn’t a social media marketing agency in Pretoria that could deliver the capacity and capability of modern-day agencies. The early days of social media marketing and advertising saw the use of bulletin board systems and forums to spread the word. CompuServe and Prodigy created early online communities – allowing users to share thoughts, opinions, and ideas. These forums and bulletin boards were considered as the first social networking sites.
- Dedicated Social Networks (During the 2000s): As time progressed during the 2000s, several social networks popped up. These included Facebook and Twitter as some of the most popular choices back then, with Myspace and LinkedIn trailing behind. Facebook was one of the first social media networks that allowed businesses to create dedicated business pages – serving as a means of marketing and promoting a business/brand via their social network. Twitter followed suit, with the introduction of hashtags that provided businesses with advertising means as well.
- Modern–Day Social Media Marketing: Today, your social media marketing agency in Pretoria can set up and manage ads on various social networks and platforms. Instagram, Facebook, and YouTube are 3 prime examples of social networks that are most commonly used by South Africans. When advertising on these platforms, you have an opportunity to grow your brand, introduce new products/services, create dedicated communities, and drive brand conviction.
Laetus Life Consulting is your answer to a definitive social media marketing agency in Pretoria. Please contact us if you are interested in advertising your business on various social media platforms. We also offer a variety of accommodating online marketing solutions that can benefit your business in 2025 and beyond.
