You sit in front of your desktop PC and start browsing the internet – in search of a perfect gift for your upcoming anniversary. You want to surprise your partner with something special and meaningful, without breaking the budget. So, where do you start looking? Google.
Your brain floods with ideas and your fingers struggle to keep up with your searches. Suddenly, the perfect gift pops into your mind! You scramble the words together in your search bar, and Google reveals a link that has exactly what you need. You click on it, anxious to purchase this specific item and hoping that they can deliver it on time. However, the website takes ages to load.
While you wait for the webpage to load, it feels like an eternity. You start wondering if you might find what you are looking for on a different website, so you go back to your search results. You click the next best link, and immediately, that website loads! Huzza! You make your purchase, and you are happy, relieved, and excited for the gift to be delivered.
This is only one example to highlight the importance of your website speed in 2025.
In this example, the website that displayed first had various SEO elements that made it outrank the second website. However, the first website was not optimised for performance and speed – specifically loading times. As a business, that website cost them a transaction and led the user to find an alternative solution.
Today, we discuss various elements that directly correlate to website speed and performance. We also talk about how these elements influence user behaviour.
Why Is Website Speed and Performance So Important?
- Nobody Has Time to Wait Anymore
We live in a world where time is one of the most precious commodities. People simply do not have the patience to sit around and wait for a webpage to load. Your website’s bounce rate is determined by people who only visit a single webpage and closes your website afterwards. It also reflects on websites that have long loading times. People would rather go to a different site as opposed to wait for yours to load.
- Setting A Good First Impression
When someone sees your brand for the first time, and shows interest in your products/services, they are most likely to look you up online. If you have a website that has fast loading times, they are instantly impressed with their initial interaction with your brand.
- Having a Responsive Website
Speed is important. However, it means nothing if your website does not load correctly. People are not constantly in front of their PCs or laptops and tend to browse on their tablets and smartphones as well. Therefore, your website must be mobile-friendly and offer a user-friendly interface and experience for users on mobile devices.
- Minimal Frustration
When users are browsing your website, you want them to find exactly what they are looking for. You also want them to find it without having to wait for webpages to load or content displaying in weird formats on their mobile devices. If you have a website that is optimised for speed and performance, you will minimise any frustrations that users might experience during their time spent on your website.
Laetus Life Consulting has you covered when it comes to optimising your website for speed and performance. We can also optimise your website with various SEO elements. Feel free to contact us today and reap the benefits of a fast and optimised website for your business in 2025 and beyond!
