It can be difficult to keep up with social media marketing trends. It can also be challenging to identify which platform will be suitable to your company and meet your marketing goals. Luckily, Laetus Life Consulting is your wholistic solution to a professional social media marketing company in Gauteng.
When we talk about social media, the word “trends” will always pop up in such a conversation. Trends usually define the type of content being posted by users, businesses, and advertisers on these platforms. Trends also define the direction in which media is heading on such platforms. Today, we talk about the various marketing trends that you can expect in 2025.
What To Expect in 2025
- Short-Form Videos: Video shorts are becoming feasible options for businesses and advertisers on social media platforms. A short-form video-format ad can showcase the functionality of products, inform users about specific services and solutions, and be the media of choice for announcements. These videos are easily digestible by users and are taking over platforms such as YouTube, Instagram, and TikTok.
- Social Commerce: Businesses can utilise social media marketing to drive e-Commerce and create digital shopping platforms for their customers. The time of driving to a shopping mall and spending the whole day trying to find specific items is officially over. We live in an age where internet users can buy anything and everything using e-Commerce sites. Now, you can integrate social media functionality to allow your followers to make in-app purchases for a seamless and accessible online shopping experience.
- Using Social Media Platforms as a Search Engine: Most social media platforms have a search function, which is often used as a search engine by users. This is a trend that keeps on gaining traction, as users are more familiarised with their social media platform of choice. Users also prefer non-biased and user-generated content over official news agency outlets that are known for censoring content and/or misguiding readers.
Conclusion
If your business wants to stay relevant and keep up with the trends throughout 2025 and beyond, you must prioritise social media marketing. You must put your brand out there, generate relevant content, and promote user interaction on your posts. Your business can also run ad campaigns on various social media platforms that include YouTube, Facebook, and Instagram.
Laetus Life Consulting can be the proverbial wind underneath the wings of your brand and business in 2025. We can assist your business as a social media marketing company in Gauteng, along with other digital marketing solutions that include web development, SEO, and Google Ads. Contact us today when your business wants to take advantage of social media marketing solutions.
