When your business wants to keep up with the trends within the digital marketing space, you need a professional digital marketing agency in Pretoria. Laetus Life Consulting is your solution – with a variety of online marketing avenues for your business to explore and reap the benefits from.
The digital marketing landscape is ever-growing, changing, and evolving. The latest craze points to the introduction of LLMs (large language models). These LLMs are commonly referred to as AI or GenAI. Today, we focus on the latest trends in the world of digital marketing and how a professional digital marketing agency in Pretoria can assist your business.
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- Machine Learning: Google Gemini and ChatGPT 4 are some of most common LLMs that are being employed when people do research on specific topics. Gemini is displayed as an “AI Overview” when googling, while ChatGPT 4 functions separately. Both LLMs are designed to pick up on trends, come up with relevant (mostly generic) answers, and represent the convictions of the majority of internet users. They are still in development and their answers should always be measured to other relevant sources for accuracy.
- Personalised Search Results: Personalised search results are nothing new to the landscape. However, with the implementation of LLMs, it has become even more personal, as deep machine learning allows LLMs to pick up on your likes and dislikes, online behaviour, and overall consumer preferences. This is a pivotal focal point for any business that does online marketing.
- The Social Media Giant: With its inception in the late 1990s, social media platforms have become part of the digital landscape – to such an extent that businesses can utilise these platforms for marketing and advertising purposes. The social media giant will keep on growing and becoming more relevant, as users are free to post any content and multimedia on these websites. Most users prefer social media platforms over official news agency platforms to keep up with current events as well.
- Shorts: Video shorts are increasingly popular and will continue to gain traction. These shorts can be a very effective marketing tool for your business. You can utilise video shorts to demonstrate products, talk about services, or promote upcoming events or product launches to name a few examples.
Laetus Life Consulting is your first choice in a professional digital marketing agency in Pretoria. We have industry professionals who can assist your business with SEO, web development, social media marketing, and Google Ads campaigns – ensuring that your business can keep up with the latest trends in 2025 and beyond. Contact us today if you are interested in our services.
