With 2024 coming to an end (finally), we are going to take this opportunity and look back at some of the most viral social media moments throughout a year in which so many things happened. It is always good to reminisce about a year as it draws to an end, highlighting some of the most memorable moments that people will not easily forget.
Without further ado, let’s jump straight into some of 2024’s most viral internet moments on social media:
Raygun
The 2024 Olympics introduced a brand-new Olympic sport – breaking – to allow breakdancers from around the world to compete for Olympic Gold. Rachael Louise Gunn, or Raygun (performing alias), completely broke the internet with her performance on the Olympic stage as part of Australia’s team.
Some said that she made a complete mockery of this style of dance, while others applauded her for being so brave and expressive in her own rights. With a world of backlash and controversy being opened by her performance, breaking was removed as an Olympic sport for the upcoming 2028 Olympics in Los Angeles. This showcases the immense power and impact that a viral social media moment can have on the world.
The Lunch Bar Man
Lunch Bar decided to get creative with a social media campaign that involved actor Lucas Baloyi starring as the Lunch Bar Man. This campaign gained viral fame by making a bold claim about aliens visiting South Africa to steal Lunch Bars for themselves. The timing could not have been any better, with the United States of America’s Department of Oversight holding hearings about Unidentified Aerial Phenomena (UAP) in 2023 and 2024.
This viral campaign followed the Lunch Bar Man as he shared his own conspiracy theories about fictional UAP sightings throughout South Africa. He also came up with humorous commentary on these fictional events to build a TikTok series that drew the interest of South Africans from various age groups, ethnicities, and cultures. The result of this campaign saw a 207% increase in Lunch Bar’s engagement on the TikTok platform, with over 60 million recorded views to date – once again proving that a relevant and relatable social media campaign can do wonders for your brand and business.
The Bouwer Bosch Election Video
Finally, we look at Bouwer Bosch’s election video campaign. This video showed the 40-year-old comedian joking about current governmental issues and the current state of politics in South Africa. Although it was intended to be funny and spark laughter, it also pushed South Africans into taking action by letting their votes count, their voices heard, and inspiring change.
Bosch said that he wanted to show people the current state of things in South Africa and inspire them to make an informed decision when they cast their vote. His viral campaign reached over 2 million views within a short time and displayed the efficiency of how social media can be used to entertain and inform people simultaneously.
You Can Be Next
With 2025 around the corner, your business can have the next viral social media moment. If you want a professional social media marketing company in your corner throughout 2025, Laetus Life Consulting is your first choice. Contact us today and reap all the benefits of professional social media marketing for your company and brand.
