Email marketing is one of the oldest forms of online marketing, utilising emails to have a direct platform of communication with your customers. Today, the internet is littered with websites that allow you to subscribe to their daily, weekly, or monthly newsletters as a means to keep you informed on their latest products/services. This method of online marketing is highly effective as it offers:
Direct Communication: Other forms of marketing would rarely give you a platform where you can directly target someone who has shown interest in your business by signing up for newsletters and/or promotions via email. As a result, you can tailor your email marketing to a more focussed audience as opposed to casting a wide net and hoping for the best.
Immediate Call-to-Action: Some of the most effective email marketing methods will include links that take the user directly to the product/service that is being promoted in the email. If the user is interested in the promoted product/service, they can immediately be directed to the relevant page on your website.
Tracking and Analytics: With email marketing, we can track the efficiency of your campaign with useful statistics that can include the number of users that clicked on the links in your email and which product/service received the most interest. These useful statistics can be applied to your campaign, optimising the way you reach out to your customers and knowing what they react to.
POPI Act Compliance
The Protection of Personal Information Act (POPI Act) covers the procurement and handling of personal and sensitive information by organisations in South Africa, setting forth a distinct and clear legal framework on how businesses can legally procure personal information and use this information. This act is implemented to protect individuals from data fraud, identity theft, and personal information being leaked. Businesses that breach this act will face a civil action lawsuit that will determine the damages done by the breach, from where the court will award an amount that is just and equitable to be paid by the organisation in question.
Laetus Life understands the implications of the POPI Act on email marketing. Subscribers on your mailing list must agree to subscribe to your mailing list before they can be added. Therefore, if you can prove that your current subscribers have all signed up for marketing emails and that your mailing list complies with the POPI Act, we can assist you with email marketing solutions. If you do not have a mailing list, we can help you to organically build such a list from scratch as well.
How Can Laetus Life Assist My Business with Email Marketing?
We offer professional email marketing solutions to make the most of your campaign and work towards getting conversions. Email marketing extends past the content as well, taking the design and layout of the email into consideration for the best possible user experience. By choosing us, you can take your email marketing strategy to the next level, driving more traffic to your website with relevant and direct marketing solutions.