When you run a business in today’s world, you simply cannot afford to miss out on the benefits of a strong digital presence. What is a digital presence? It’s your digital footprint that covers your website, social media accounts, and the like to allow internet users to enquire, shop, buy your products, and utilise your […]
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When it comes to digital marketing, there are 2 paths that your business can pursue – you can either hire a professional digital marketing agency or handle it in-house. Both options are feasible in their own rights, with their own set of pros and cons to consider. As a result, you should go for the
Should You Hire a Digital Marketing Agency or Handle It In-House? Read More »
When your company considers online marketing for the new year, it is important to keep in mind that your price list will depend on the specific services that you want and need to reach your goals. Online marketing includes a plethora of services that covers SEO, Google Ads setup and management, web development, copywriting, website
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The world of digital marketing is an ever-growing and rapidly evolving industry that sees constant updates, changes, and new implementations of various platforms, apps, and utilisations to get the most out of Google marketing services and search engine optimisation (SEO). Today, we take the time to look into the future and discuss what 2024 will
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Keywords play a definitive role when it comes to your digital marketing strategy. Digital marketing agencies normally ask their prospective clients for a keyword list of potential keywords and search terms that are relevant to their business. This gives the agency a good understanding of your business, the industry that you operate in, your target
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Digital marketing agencies are marketing agencies that deliver online marketing solutions to their clients. Living in a world where most people have internet access, we see a constantly evolving landscape of digital marketers and platforms that can be used for marketing purposes. With today’s article, we answer a couple of crucial questions – questions that
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If your business has a website, it is crucial to maintain your website to get the most out of it. Think of your website as your digital storefront or information hub – constantly needing content updates, backend updates, and search engine optimisation (SEO) updates to keep it relevant. Today, we discuss the importance of website
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Electronic commerce, or e-Commerce for short, has become an undeniably successful part of modern businesses – allowing internet users to directly purchase products from their website. In South Africa, Takealot is one of the most successful e-Commerce businesses. Today, we are doing a deep dive into e-Commerce to answer a couple of crucial questions for
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Brick-and-mortar stores are defined as storefronts where the owner of the store displays and showcases their range of products as demonstrations. If a person is interested in buying a specific product, they place an order with the brick-and-mortar store – choosing between different options that are available for that specific product. In South Africa, we
Should Your Brick-and-Mortar Store Have a Website? Read More »
Whether we like to admit it or not, social media platforms are taking over the world at a drastic pace. Not only do we see an increase in adults using social media, but also the new generation that tends to spend more time on a screen – watching TikTok and YouTube videos. We can go
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