A Well Thought Through Marketing Strategy is Crucial for a Business to Succeed
Do you need a new angle on marketing for your business? Sometimes, a fresh and objective approach can deliver a well thought through marketing strategy that can turn the tides for a struggling business or take your existing business to new heights.
Marketing is a pivotal aspect of any business, whether you are the largest brand in the world or just starting in the industry. The effectivity of proper marketing is underestimated by most companies in South Africa. As a result, those companies do not maximise their business potential.
As a business owner, you want to see your business be elevated and grow in success. A sound and carefully planned marketing strategy must be in place for a business to truly succeed. Many fly-by-night businesses strike a chord with their customers before disappearing.
Other businesses offer a unique product that is hyped for the initial launch of the product, only to be forgotten afterward and replaced by something else. The sheer power of effective marketing can help avoid such situations for your business. Even if you have 1 product, you can still make a proverbial killing in sales.
Marketing moves with the times. Throughout the 20th century, billboards were very effective marketing tools. Everyone started getting their own personal vehicles, which meant that a billboard next to a busy road would have a large audience. When someone would see such a billboard, the impression can lead to a sale for the business, converting this specific marketing strategy into income for the business. Today, we live in a digital world powered by information technology. Social media and online news sites are our sources of what is going on in the world around us.
You can literally sit at home behind your desktop computer and have access to much more information with an internet connection than someone who watches the CNN live news channel on television. Google is an open and free source of information that delivers a platform for searching and browsing the internet. According to statistics, there was an average of 41 million weekly Google searches in South Africa in 2017. Adding the last 2 years’ digital growth rate, South Africans are constantly on Google, making it a very busy road on digital platforms.
Digital marketing and search engine optimisation should thus be included in a well thought through marketing strategy, ensuring that the business can succeed by utilising the internet. Digital marketing offers a wide and expansive landscape that can assist in brand awareness, generating leads, and selling products directly to the customer via your website.